Wednesday, April 16, 2014

Filtering Out the Clutter

Our homes really know how to collect stuff, don’t they? The amount of stuff may be in proportion to the size of the family. But most of us, in one way or another, keep bringing more stuff into a home that can only hold so much.
That’s probably a reason “spring cleaning” never goes out of style. Everyone needs a time to clear away the clutter and give our home some breathing space. So we start tending to the areas that need attention in order to get our homes back in good working order.
If you’ll allow me to switch to a home comfort analogy here, I would say that what is true for your home is true for your air conditioning system. It collects clutter in the form of dust, dirt and airborne particles.
Fortunately, your AC has a filter that captures a lot of this kind of airborne clutter. But, please be aware, your filter can only hold so much. Changing it regularly is important for the efficiency of your system and for the quality of your indoor air.
To learn more, take a look at this report, The Easiest Maintenance Step You Can Take.

Tuesday, April 1, 2014

Connecting the Dots to Your Call

When we get a call or email from someone in Valparaiso asking for service or repair on an air conditioning system, that means we’ve done something right. And we’ve got an opportunity to do something even better.

Here’s what I mean. When we get a call from someone who invites us into their home, there are several reasons why we just got that opportunity. One, we advertised in a way that increased your trust in us. Two, we performed a past service for you that made your home more comfortable. Or three, someone you know told you to give us a call.

Now, when we get that call, we get to come to your home – an honor indeed. Whether we provide service on your air conditioning and heating, or install a new system, this is our chance to exceed your expectations so that you’ll want to call us the next time you need us.

Frankly, we don’t know a better business strategy than developing strong relationships with our customers. So we’re sticking with that one.

Of course, others choose a different strategy. And you’ll hear from them too. This is why we hope you’ll take a look at this free report, Who Should You Trust to Check Your Home Systems?