How about taking a moment to reflect on one of my most favorite, most fun words in the whole world: maintenance.
Well, maybe it doesn’t sound like a “fun” word to you, like it does to me.
So why all the excitement? Well, I get excited about lower energy bills and fewer repairs – both of which are the results of maintaining your home comfort system. Not making sense yet? Think of it this way…
Maintaining your car keeps it in its best condition. Maintaining a healthy lifestyle keeps you in your best condition. Maintaining a steady income provides for what you need. No matter how you look at it, maintenance is the best bet for good results.
And your home comfort system isn’t any different if you want it to perform at its highest efficiency for your best comfort.
If you’d like to know more about how maintenance helps and what it involves, take a look at this free report, “The Perks of a Well-Maintained Air Conditioner.”
Thursday, July 19, 2012
How about a quick language test? Ever hear of the terms SEER and EER? Well, if it’s near dinnertime, you might think that SEER sounds like something you do to a steak, and EER sounds like corn just off the stalk. So maybe I’m just hungry, but I’m not talking dinner – I’m talking comfort.
And therein lies the problem. If you don’t share a common language, it’s hard to understand what someone is trying to tell you.
This concept is true in all sorts of ways – whether it’s English vs. French, or text message acronyms vs. correct spelling in complete sentences, or industry terms vs. what words people actually understand.
All industries seem to have an “insider language,” where words and technical terms are thrown around as if they should make sense to everybody. Sometimes they do, sometimes they don’t.We see that often as our customers are trying to choose the most energy-efficient solutions for their home, but sometimes they feel like things are lost in translation.